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LBB Newsfeed
The Soundtrack of Success: Episode 2 of 'Creative Notes' Explores Music's Influence in Ads
Sir John Hegarty, Pat Murphy, and Carl Addy join the Creative Notes podcast to talk jazz, jingles and everything in between
Unlocking Advertising's Sonic Secrets: Little Black Book and Eclectic & Bark Soho Launch 'Creative Notes' Series
The inaugural episode sees Matt Cooper and Simon Elms chat with McCann's CCO and ECD, uncovering the essential elements of music in advertising
Eclectic Music & Bark Soho Score and Sound Design Tale of Resilience In The Face of Attempted Femicide
Documentary ‘My Name Is Happy’ spotlights violence against women through the experiences of one survivor, Kurdish singer Mutlu Kaya
“AI Allows the Unremarkable to Do the Remarkable”
LBB asked Simon Elms, director and composer at Eclectic, and Markus Ffitch, lead sound designer of Eclectics audio company Bark Soho, about the creep of AI into the music and sound side of the industry and how its proliferation could affect creativity
The Key to the Perfect Commercial Cover Song
Some of the industry’s top musicians speak to LBB’s Josh Neufeldt about reworking classic tunes, critical pitfalls to avoid, and how a well-done cover can add entirely new dimensions to a body of work
Brave New Sound? We Asked Music Pros to Review AI-Generated ‘Songs’
LBB used AI to generate music based on a brief and asked industry pros - Eclectic’s Simon Elms, MAS’s Gabe McDonough, and Sound Industries’ Robert Miller - to review the results; they didn’t hold back…