UKTI promote APA members expertise in China

Continuing our efforts to support APA members in developing new markets for their expertise, we provided UKTI with the APA Collection and other material to promote in a series of events across China this month.

The APA Collection and other material relating to specific sectors identified by the Chinese representatives attending the events as areas they wished to commission work in were shown at events in Haikou (Hainan), Fuzhou (Fujian Province), Yanging City (Yanging Province) and Beijing.

High level government officials for each of those cities and regions were among those present and those cities and regions themselves are significant advertisers, with substantial budgets to promote themselves as places to set up business and for tourism and other factors.

Our thanks to Tim Stephens, the consultant to UKTI, who undertook that promotion for us.