BBC to commission APA members for its commercials

The BBC have announced that they will not renew their contract with Red Bee for the production of their commercials and idents, when their contract expires next year.

The BBC endorse our view that APA members and the breadth of talent they represent, competing in the open market, will help the BBC create the best quality and value advertising.

With the quality of expertise available to advertisers and the intense level of competition, procurement systems and preferred suppliers can not offer better value than the market.

We look forward to fostering a great new relationship between the BBC and APA members and seeing great commercials on the BBC.