YouTube/Google present to APA members

This week saw many of our members attend our session at YouTube/Google in London to hear from them about the potential of YouTube for APA members and the agencies and advertisers they work with. The presentations included theory and strategy of YouTube for brands, audience development, and heard from the MD of Jamie Oliver’s Food Tube- a case study in developing a successful YouTube channel and examples of what works best on YouTube.

The event formed part- along with events such as The Future of Advertising…In One Afternoon, of our work to ensure APA members have the best possible information about the potential for their business from new and developing means of communicating with consumers.