Reactions to the APA in Shanghai

Nils Andersson, President and Chief Creative Officer, Greater China, TBWA/Shanghai –
“The APA visit was timely, as China is currently making a conscious move to Made in China being a mark of world class quality. A domestic demand economy is fuelled by domestic desire, and quality film making for both international brands, and local is an important part of that heady cocktail of desire. U.K. production and direction is world class, and there are plenty of opportunities for collaboration. And as we look to the future as Chinese brands continue to expand beyond the confines of the country, those collaborations will only increase.”

Meriel Bunney-Gillies, Creative Development, LS Productions –
“Thank you to the APA team for organising this incredibly insightful event and in such a fascinating city! It really struck me how much the Chinese advertising industry has changed in the last few years, and it was fantastic to hear the new rules as imagined by Shanghai-based creatives Kevin Lee, Nils Andersson, Graham Fink and more. Here’s to going back soon!”

Tony Liu, CEO/CCO, M&C Saatchi aeiou –
“Thank you for the great successful forum. It was a very inspiring two days. Not to mention the amount of useful information exchanged between two cities production professional. APA London set the frontier of bringing London and Shanghai’s production industries and agencies together opening a new gateway for both cities advertising and production experts. And love your arrangement of the after party to have a much closer social + business engagement for the participants. I am already looking forward to the next one”

For more reactions click HERE.