The APA Music Masterclass

Yesterday the APA, IPA and PCAM joined together to host a one day Masterclass focusing on the use of music in commercials. Attended by a class of agency and production students, the event held talks by the top names in the industry and covered a range of topics; from the basics of building strong relationships with your collaborators, to the intricacies of mnemonics and the perils involved in music legality.

The full day’s schedule looked at:

A big thank you to all of our speakers, for the time and effort put into bringing your wealth of expertise and knowledge to our students

Hils MacDonald Executive | Producer at Mcasso

Matt Wyatt | Producer at Mcasso

Scuta Salamanca | Founder and Creative Director at Soviet Science

John Murrell | Partner and Executive Producer at Finger Music

Nick Bennett | Head of Advertising at Audio Network

Simon Elms | Owner at Eclectic

Daniel Pemberton | Composer

Chris Smith | MD at Barbershop Music Co

Ayla Owen | Head of Music at BBH London

Matt Craigie | Head of Integrated Production at adam&eve DDB

Roscoe Williamson | Executive Producer at Massive Music

Paul Reynolds | MD at Massive Music & PCAM Acting Chair

Chris Phelps | Music Supervisor at Finger Music

A full guide & report will follow