The APA at FOCUS | 6th & 7th Dec, Business Design Centre Islington

FOCUS is returning on 6th/7th Dec at the Business Design Centre in Islington. This year, with an all new format including 30+ FREE sessions, workshops and discussions from over 90 contributors, there are lots of reasons to register and get inspired.

Sustainability: How do we increase collaboration across the creative screen industries?
Tues 6th Dec, 2pm-3pm

AdGreen’s relatively young movement will be in the spotlight along with similar initiatives in related sectors: BAFTA’s Albert and Greenshoot. They’ll also be joined by Amy Lemisch, the Executive Director of the California Film Commission, and moderated by Dr Laurence Sargent of Sargent-Disc, which has recently launched its digital production office tools, enabling more people to work paperlessly on their production.

Those participating in the session are looking at how to collaborate on a cross-industry policy, and adopt a joined-up approach to sustainability within production, both behind the scenes and encouraging green behaviour on-screen.

The Phenomenon of the Christmas Commercial
Tues 6th Dec, 2pm – 3pm

The Christmas commercial has become more creative and ambitious. Every year the stakes get higher. Getting it right has become the holy grail of British advertising and getting it wrong can be a disaster. In this session a panel, led by Editor of The Beak Street Bugle Alex Reeves, will discuss the dos and don’ts of the Christmas commercial.

Speakers:

James Rouse – Director, Outsider
James Studholme – Managing Director, Blink
Panos Louca – Producer, adam&eveDDB
Chaka Sobhani – CCO, Leo Burnett

Craftworks – A positive curation of creativity
Wed 7th Dec, 2pm – 4pm

The APA & David Reviews will bring you an afternoon filled with talks on creativity, by those who have played a part in producing some of the most memorable ads in the industry. Editor, Jason Stone will present this two hour session, delving into the relationships and approaches to work that have led to such advertising successes.

Speakers include GiffGaff’s Tom Rainsford & Abi Pearl, EP of Riff Raff, Matt Fone, Kate Taylor from Skunk talking about her latest roster addition, Ehsan B; Lee Pavey of Electric Theatre Collective talking us through some of the ‘extra curricular’ projects his team are undertaking and the team behind the 2008 Cadbury Gorilla will be reunited!

Read their Useful Guide for Commercial Folks. All talks are completely free and filled with inspiration and creativity aimed at making your international shoots more cost effective and exciting.

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