The IDEAS Awards Winners Are Announced!

The winners of this year’s IDEAS awards have now been announced. The Interactive, Digital, Experiential Advertising Showcase was created to celebrate the brilliant digital and interactive advertising made by APA members and to put a spotlight on the cutting-edge creativity that goes into this work alongside traditional filmmaking.

We asked each entrant to submit a case study of their work, the entrants were then invited to a day of interactive judging at The Mill. This gave them the opportunity to demonstrate their work, as it was intended to be seen, to our selected panel of industry expert judges.

The winners were announced this week at our Future of Advertising event The winners and their categories are listed below:

Best Augmented Reality Experience via Mobile Device (Phone/Tablet) 

Nexus Studios | HotStepper

Best Branded Experience Using Augmented, Virtual or Mixed Reality via Headset/Wearable

Framestore | #SKY4DVR

Directed By: Andy Daley (ECD), Andy Sams (ECD), Nick Bradley(CD), Karl Woolley (Head of VR)

Agency: SapientRazorfish

Agency Producer: Alex Stewart

Sound Design: GCRS

Best Use of 360° Video

Pebble Studios | DuckTales

Directed By: Matt Beveridge

Best Music/Sound Design in An Interactive Experience

GCRS | #SKY4DVR

Directed By: Andy Daley (ECD), Andy Sams (ECD), Nick Bradley(CD), Karl Woolley (Head of VR)

Agency: SapientRazorfish

Agency Producer: Alex Stewart

Production Co/VFX: Framestore VR

Best Experiential Campaign/Branded Installation

Mill+ | Paraiso Secreto – Corona

Creative Directors: Anita Fontaine, Geoffrey Lillemon, Alvaro Sotomayor

Agency: Wieden+Kennedy Amsterdam

Broadcast Producer: Lizzy Harris

Interactive Producer: Annatruus Bakker

THE BIG IDEA

All entries are included for consideration in this category, with judges able to look at the project more broadly and consider the purity and creativity of the idea overall.

Thomas Thomas & Grey London | The Wayback Project

Director & Writer: Kevin Thomas

Producer: Trent Simpson, Emma Fasson, Philippa Thomas

Creatives: Dan Cole, Andy Garnett, Howard Green

Offline: The Quarry

Post: MPC

Sound: 750mph