APA Feature Fridays | May Round-Up

Every week we feature some of our member’s hard work over on our Instagram and Twitter channels as part of our weekly #APAFeatureFridays hashtag. This gives us another chance to highlight the great work being produced and share that with the rest of the world and the APA membership.

Here’s our May round-up of the featured ads:

Celebrating the Road to Women’s Equality – Google Arts & Culture 

A statue of Millicent Fawcett was recently revealed opposite Parliament, marking the first time a statue of a woman has been placed in Parliament Square. The statue also pays tribute to the wider suffrage movement. To celebrate, our members @rsafilms created this inspiring short film for Google Arts & Culture to call for a more equal future.

Production Co – RSA Films | Editing – Final Cut | Post – Electric Theatre Collective | Audio Post – Machine Sound

Summer 2018: Meet Wearlight – GAP 

Another incredibly stylish piece of work from director @kimgehrig and produced by @somesuchandco / @anoncontent – it’s all about the denim!

Production Co – Somesuch/Anonymous Content | Editing – Trim | Post – Framestore

If there was ever an ad to get you in the summer mood, then this is it! There’s a range of elements at play in this ad from @blink_ink director Noah Harris, to help bring together the mesmerising kite display, such as the seamless compositing of certain kites by @1920.vfx and an excellent colour grade from @freefolkstudios

Production Co – BlinkInk for Blink | Editing – Stitch | VFX – 1920 | Audio Post – Factory | Colour Grade – Freefolk

FIFA World Cup 2018 – BBC Sport

It’s almost World Cup time and @blink_ink have created this colourful animated spot for @bbcsport / @bbccreative which recreates some of the most iconic moments in football history.

Production Co – BlinkInk for Blink | Audio Post – Factory | Colour Grade – Freefolk