APA Showcases Best of British in Amsterdam

Now in it’s third year, the APA Show Amsterdam was born as a direct response to the results of the EU referendum, and wanting to bring the UK’s commercial production industry and Dutch creative talent together and maintain our strong collaborative relationships.

On Thursday we welcomed creative and production teams from Amsterdam’s top agencies, as well as Dutch based clients, for a relaxed evening of watching great work and networking. Feedback from the collection is always positive, with our members continuing to create work that keeps London and the UK on the map.

Alongside the screening of the Collection, we were pleased to have Somesuch’s London MD Seth Wilson join us on stage with one of their newer signings, director Isaac Lock to talk about how Seth and Somesuch spot new talent amongst the mass of reels they are sent every week, and how Isaac’s approach and uniquely humoroustake on the fashion industry caught their eye.

After the success of this year’s event and the continued positive feedback from members and our Dutch guests, we look forward to returning in 2019.