The Future of Advertising 2019 on Social
Posted in Events, tagged with Events, Future of Advertising, on March 7, 2019
We’d like to thank everyone that attended yesterday’s Future of Advertising event at Picturehouse Central, and that you’re now inspired by some of the great topics that were discussed throughout the day from attracting emerging talent to the latest creative tech innovations.
Below we’ve included some highlights from our social channels and from our members:
Lindsey Clay @Thinkboxtv kicks of today’s #FOA19 to tell us about the state of TV in 2019 and how we can keep up to date with the changing viewing environment and ensure it stays relevant ? pic.twitter.com/M6udZLQT0P
— A.P.A (@APALondon) March 6, 2019
Ed Howarth, managing partner of in-house pioneers OLIVER, talks to Dominic Mills about why clients are increasingly in-housing creative. Among other things, they discuss it’s evolution and its impact on creative service suppliers #FOA19pic.twitter.com/ys7TfFWOnO
— A.P.A (@APALondon) March 6, 2019
Oliver Feldwick, Global Head of Innovation @theandp_london discusses how we’ve gone astray creating ‘The Distraction Economy’ and what we should be doing to fix it #FOA19pic.twitter.com/H7plmdSWY0
— A.P.A (@APALondon) March 6, 2019
Our first panel of the afternoon – industry leaders discuss ‘What does your future boss look like?’ with @Cannes_Lions Chairman Philip Thomas #FOA19pic.twitter.com/HqlGqyjkQZ
— A.P.A (@APALondon) March 6, 2019
Sue Higgs representing at @APALondon#futureofadvertising ‘we have to provide young creatives with the right environment so they can make and break things as they learn their craft’ pic.twitter.com/umO8JRkvlL
— Grey London (@GreyLondon) March 6, 2019
Morgan Whitlock from @_thesweetshop heads up our next panel as we discuss how we can support the next generation of new and emerging talent, as production navigates in-house, freelance and working directly with clients #FOA19pic.twitter.com/5D1On2Eqj0
— A.P.A (@APALondon) March 6, 2019
Next up: Kevin Young, Head of Creative Tech @MillChannel LDN. Kevin delves into both the positive and negative impact developments creative tech has had on the human condition and how we have an obligation to use it responsibly #FOA19pic.twitter.com/gJM6we5FFT
— A.P.A (@APALondon) March 6, 2019
Closing this afternoon’s talk is Rory Sutherland, Vice Chairman of @OgilvyUK “Advertising works very well. It’s problem is that a strange business ideology does not want to believe in it.” pic.twitter.com/1opQ1SkXWB
— A.P.A (@APALondon) March 6, 2019