Ad Industry Unites to Tackle Climate Change

We’re proud to announce our continued partnership with AdGreen as it enters its exciting new chapter as part of the Advertising Association, expanding beyond our sector to unite the whole advertising industry in acknowledging that every industry, every sector and every company needs to play their part in eliminating the negative environmental impacts of commercial production.

Under the new AA umbrella, AdGreen will continue to be led by industry specialist and APA council member, Jo Coombes and includes a new strategic partnership with albert, the BAFTA led sustainability project for the TV and Film Industry.

Following the learnings of albert, AdGreen will provide tools, services and expertise to the entire UK advertising production community from 2021; including:

• a carbon footprint calculator incorporating global carbon factors from over 140 countries
• specialist training
• a renewable energy buy-in scheme
• certification
• a high quality off-setting scheme

This will enable all advertising professionals to improve the way campaign assets are produced. 

AdGreen are always looking for more partners to help them in their mission, so if you’re interested in your company joining the supporters listed below, email [email protected] to flag your interest.

It also feels appropriate to take this moment to congratulate Jo on all her incredible hard work and sustained determination in making AdGreen a success. From coming to the APA office back in 2014 with the desire to address the amount of waste produced by shoots to today’s announcement, Jo’s one-woman mission to effect change is bearing real fruit and is fantastic to see!