IDEAS AWARDS 2024 | Second Line of Judges Announced

The IDEAS Awards are back and it is with great pleasure that we present to you our second line of brilliant judges!

As you know, The IDEAS Awards recognise the best and most innovative projects created by members in immersive (VR and AR), interactive, experiential technologies and virtual production.

This year also sees the best use of AI as our latest new category.

Submissions are now open and we encourage you to submit your campaigns created within the last year.

The deadline for entries is THURSDAY March 28th 2024.
Please note that THERE WILL BE NO DEADLINE EXTENSION.

The awards showcase will take place on Thursday 2nd May.
(During The Future of Advertising Event).

Alex is an Executive Producer at Uncommon Creative Studio, overseeing all of the studio’s interactive, digital, and emerging tech productions. Throughout his career he has worked at agencies in New York City, San Francisco, Amsterdam, Copenhagen, and now London, and has previously held positions at Droga5 and Wieden+Kennedy.

He’s been lucky enough to work on award winning work for clients that include Adidas, Netflix, EA Sports, Nike, and Tourism Australia. He’s previously been part of the Awwwards yearlong juries, voting on the best of the web, and is always looking for ways to push creativity and innovation on projects.

A multi award winning creative director across PR, content and experiential.

After nearly two decades creating campaigns for house-hold consumer brands in earned and paid media he moved into a more experientially focussed and integrated creative leadership role at XYZ; recently acquired by cultural marketing agency 160over90.

James is responsible for creative outputs across a range of clients including Nike, Levi’s, eBay, VISA & Marriott.

An experienced creative with over a decade in the industry, he has worked at agencies Including BMB and BBC Creative alongside Rachel Miles.

Michael has created some of the most memorable adverts of the last decade such as Thomson Bear, BBC Tokyo Olympics and most recently, This is Our BBC, the moving film created for the BBC’s centenary year which has been lauded around the world.

He’s been lucky enough to work with some of the world’s biggest directors such as Sam Brown, Seb Edwards and Tom Tagholm. Michael has a keen eye for craft and a desire to always make work which stays with people for a long time.

Stuart is a seasoned executive creative producer with a rich background in the advertising industry spanning nearly two decades. With a keen eye for innovation and a passion for storytelling, he has carved out a reputation for himself as a visionary leader in the field.

Throughout his career, Stuart has demonstrated a remarkable ability to marry creativity with strategic thinking, delivering compelling campaigns that captivate audiences and drive results. His deep understanding of consumer behaviour, coupled with his knack for identifying emerging trends, has enabled him to stay ahead of the curve in an ever-evolving landscape.

Currently serving as the executive creative producer at Sky Media, he plays a pivotal role in shaping the creative direction of advertising initiatives across various platforms in digital and linear. His leadership and expertise have been instrumental in guiding teams to produce award-winning campaigns that resonate with viewers and leave a lasting impact.

Sue Higgs is joint executive creative director of McGarry Bowen London, an impassioned anti-bullying advocate and equality campaigner. She is an in-demand speaker and international juror, including at Campaign BIG, Cannes Lions, D&AD, Clios
and Creative Futures.

With a career spanning 30 years at agencies including Grey, Publicis, O&M and M&C Saatchi, Higgs is known for her culturally-relevant and purpose-driven work on some of the world’s biggest and best-loved brands. As Group Creative Director of Grey London for the last four years, she put Captain Birdseye back on the map with a much-needed makeover, launched Nokia’s Bond campaign for ‘No Time To Die’ and created a fundraising campaign for M&S using real breast cancer survivors to fund life-saving research. Driven to support diversity and equality throughout her career, at Grey she created a striking campaign for Gay Times’ charity Amplifund, while her Ogilvy film for Kick It Out, highlighted the unacceptable homophobic language prevalent in football and made front page news.

Will spends his time working as a creative in London with some of the nation’s most loved (and hated) brands. He has created apps for the visually impaired, relaunched the oldest telecoms company on earth, built a human-powered football pitch in a Brazilian favela, tamed superheroes, had Pierre-Emerick Aubameyang fined £250,000 for his antics and assembled a superstar football team to combat online hate.

To this day he still finds it astonishing that the things that fall out of his mind end up being shown to millions of people, but shhhh! Don’t tell anyone, because he really loves what he does.