‘The Power of Creative Production’ Panel at LBB Beach

With Cannes fast approaching, we are looking forward to hosting ‘The Power of Creative Production’ panel – 
‘It’s more vital than ever for advertisers that their commercials have impact and relevance – if we all see advertising on a multiplicity of screens for much of the day, that is more important than ever. That’s backed up by the data that shows that the most creative advertising is also the most effective.

You create that advertising by going to independent production companies who are the experts on how to realise the potential of a script- they are where the top directing and producing talent is. That production expertise is something that has been undersold, to the determinant of production companies so we are going to talk about it here with an international panel of great producers.’  
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The speakers joining Steve will be; Antonio “Tronic” McDonald, Founder & E.P of KUAMP; Josie Juneau, Head of Advertising at RSA Films; Toby Walsham, Founder & CEO at Imagine This; Wojtek Skiba E.P at Papaya Films; Josh Tesner, ECD and Founder of Calling; Rejane Bicca, Production Manager at O2 and Jillian Gibbs, Founder & CEO at Advertising Production Resources (APR). 

CLICK HERE for the full schedule of talks taking place on LBB Beach