Talking the language of business | Registration now open

Posted in News, tagged with Training, on October 7, 2024

Are you considering working directly with brands?

Maybe you’re already engaged in a direct to brand pitch?

Perhaps you’ve tried approaching brands, but had no luck?

If any of these scenarios apply, then this webinar is for you.

It will help you express the power of your creativity in business language increasing your appeal to marketeers, procurement and even Exec level stakeholders.

The content focuses on 3 key areas;

  1. How to understand the business needs of your target brand
  2. What matters to each of the stakeholders you’re dealing with
  3. How to present what you do in business terms (ie words and numbers)

This webinar is jam packed with real life examples of how to speak to brands, using extracts from annual reports, in house case studies and procurement negotiations.

It will also take a brief look at how to translate this language into your marketing, credentials, treatments, production strategies and everyday dealings with brands.

There will be an opportunity to submit questions during the session and some presentation materials will be available afterwards.

This webinar will be held at 10am on 17th October

Tickets are only 200+ VAT per person.


There will be an opportunity to submit questions during the session and some presentation materials will be available afterwards. 

Please note this training course is exclusive to APA members.