APA Show Amsterdam 2024

Last Wednesday 6th November, APA Members were welcomed by Booking.com (7,200 staff of which 1,200 are in marketing) at their new HQ in Amsterdam.

We were joined by the following agencies and brands; Ace, Adidas, Dark Arts, Decathlon, Dept Agency, Gospooky, Havas, Hey Honey, Ikea, Nike, Ogilvy, Springbok Agency, TBWA \ Neboko, Tommy Hilfiger, We are pi & Zerotrillion.

We interviewed Booking.com’s Marketing Director ,Bridget O’Lone, strategist Kyle Anthony Fiore, and Head of Production Nadia Pack about their marketing approach, where they see consumer engagement heading, how they engage with production companies, what production companies can do to meet their marketing objectives and their future plans as a brand for 2025.

Moving into 2025, we will continue to support our members in meeting their new business objectives, by showcasing the APA collection to other key international markets.