UK & China Business Forum 2024

The APA, The UK Advertising Export Group (UKAEG), together with the UK Department for Business and Trade (DBT) & the China Advertising Association (CAA), held the China-UK Brand and Trade Forum in London from October 15 to 16.

The event was held at Chelsea Football Club and brought together senior practitioners from the Chinese and British advertising industries to strengthen trade ties between China and the UK and explore new chapters of cooperation between the world’s two largest advertising economies.

To highlight the expertise of the membership we created a reel curated for the Chinese delegation, featuring brands familiar to that audience.

The following APA members were featured in the reel – Academy Films, Believe Media, Biscuit Filmworks, Builders Club, Bullion Productions, DOMA, FLOCK EDIT, KNUCKLEHEAD, Love Song, MJZ, NM Productions, Octopus Inc , OkayStudio, Pavilion Works, Riff Raff Films , RSA Films, SALT.TV, Studio Salamanca, ZUKUNFT.

We will be continuing to strengthen our ties between China and the UK by exploring further collaborations in 2025.