The Future of Advertising Report 2025

Each year we gather industry leaders, creatives, and strategists to discuss the evolving industry landscape at The Future of Advertising.

Our aim; to distill insightful learnings that will impact the future of our industry into one action-packed day of talks, panels, and discussions.

This year we covered hot topics such as the merits and downfalls of AI, in-house agency dynamics, evolving brand storytelling techniques, and DEI initiatives that we encourage all APA members to take active part in.

Despite the breadth of topics covered, there were two overarching themes that were echoed throughout the day. Firstly, the importance of creative collaboration and the breakdown of silos in order to enable creative, logistical and financial success.

Secondly; our industry is still one that relies on the power of storytelling to evoke human emotion and connection.

With 36 speakers over 12 sessions – read the full recap of TFOA 2025 in the report below.

And a big special thanks to all of our speakers who took part in making this year’s TFOA 2025 a success.

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