Conversations from the Collection 2: Greg Hackett ‘Hey Jude’ – Adidas

The yearly APA collection showcases the very best in commercial production.

Our Conversations from the Collection series presents directors talks delving into the personal craft from winning pieces and we would like to invite you to our upcoming part 2 ZOOM webinar on Wednesday 16th April at 10AM.
 
Greg (whose journey into directing didn’t start with film school or industry connections—it started with a backpack, a second-hand camera, and a loan from his girlfriend) – now runs and owns Spindle, a fiercely independent, multi-award-winning production company in London, crafting work for some of the biggest brands on the planet. But Greg isn’t just the founder—he’s still deep in the craft, shooting commercials and bringing ideas to life.

He’ll be talking about how he went from pitching small passion projects to directing high-profile campaigns, including Hey Jude, the Adidas spot that became the heartbeat of England’s Euro 2024 campaign. He’ll break down how he sold the vision, navigated the creative chaos, and turned it into something that resonated on a massive scale.

To register your place, please use the link below