The APA 2025 D&I Strategy
We are seeing a troubling trend of major companies scaling back or even axing their DEI initiatives, but that’s not the way we or our members work – we have made a commitment to improving DEI and we will persevere toward those goals. There is more to do and this is a call to action.
We are kicking off 2025 with the collaborative Diversity, Equity & Inclusion To-Do List. This is a set of action points which we believe our membership can make a real impact with.
Our aim is to encourage the advertising production industry to adopt more comprehensive actions on DEI by supporting companies in setting annual targets.
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This To-Do list was developed following the Diversi-Tea event at Kinsale 2024,
which you can read more about here.
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Once you pledge to action the initiatives on the To-Do list, we will support your commitment by promoting your company on the APA and Shiny websites, and to our wider networks.
Please note we will only be able to promote companies that can show they have a DEI policy on their website as per the below.
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An integral part of this initiative – and step 1 of the To-Do list – is ensuring you have a DEI policy in place.
To adhere to this, you can create your own policy or adopt the APA Code of Conduct template, which contains a DEI section (page 10). We also have a Diversity & Inclusion policy available, which you can use on its own, if you prefer.
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Key Focus Points for Q1
APA DEI Resources for Members
- Collaborate with organisations in our Initiative Directory, which is updated regularly with new DEI partner organisations. These organisations aim to improve industry access for individuals from underrepresented backgrounds, and support experienced professionals seeking to transition into commercial production, or find new opportunities.
- Utilise our Talent Resources to widen your talent pools.
Consultancy Services
Visit the Consultancy category which offers support in areas such as:
- Assisting those who require adjustments in the workplace.
- Script consultations to help develop authentic and inclusive narratives.
- DEI business consulting for your company, which we also offer through Antoinette de Lisser’s bespoke services.
Addressing Casting Practices
With support from the APA, we are encouraging members to:
- Engage in open discussions with agents about casting briefs in order to promote genuine representation and address tokenism.
- Promote the IPA’s Casting Brief template.
- Encourage agencies and advertisers to engage members’ diverse director rosters.
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We are committed to navigating these challenges together and welcome any feedback you may have to help us support you better. For any DEI queries, please email [email protected].
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