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LBB Newsfeed

Action-Packed and Dynamic: The Art of Directing Sports Ads

Action-Packed and Dynamic: The Art of Directing Sports Ads

LBB’s Addison Capper speaks with seasoned pros about dealing with ever-present time constraints when working with athletes, and the art of balancing realism and choreography

Work of the Week: 12/05/23

Work of the Week: 12/05/23

This week's selection of colourful creative includes well-crafted work from Gatorade, Lacoste and more, writes LBB's Ben Conway

Samsung's Light Boost Boldly Explains Why Flash Sucks

Samsung's Light Boost Boldly Explains Why Flash Sucks

Campaign from Mother and Agile Films brings the universal truth of low light photos to life

McDonald’s UK Customers Can Sip to Win Feel-Good Prizes in ‘Winning Sips’ Campaign by tms

McDonald’s UK Customers Can Sip to Win Feel-Good Prizes in ‘Winning Sips’ Campaign by tms

The campaign has millions of prizes up for grabs, from cash and food to playful McDonald’s merch, with Coca-Cola as the supporting prize partner

Gala Bingo Gang Goes Head to Head with Professional Quizzers in Cheeky Idents

Gala Bingo Gang Goes Head to Head with Professional Quizzers in Cheeky Idents

Sponsorship campaign from neverland features chasers from ITV's The Chase be put to the test

Pringles Pops Open the Festive Season with Christmas and Football Mashup

Pringles Pops Open the Festive Season with Christmas and Football Mashup

Grey London presents a Pringles take on 'Carol of the Bells' in spot directed by Agile's Noah Harris