The Masterclass was created by the APA in 2001 and is now established as the industry standard training course for people, whether working for our members or for advertising agencies, who are on their way to becoming producers. Each year, top people in the industry devote time to passing on their expertise via lecturing and hosting study groups. The Masterclass is hugely popular, always over subscribed.
76 students completed the Masterclass successfully in 2013, 92 students in 2014, record 120 students in 2015 and a further 112 in 2016.
The APA Masterclass is now in its 16th year and continues to go from strength to strength. It has become an essential part of the training of production staff on their way to becoming producers.
Every year we introduce some new elements, based on feedback from tutors and students but last year saw a complete revamp, moving from weekly sessions to one intense week of training. Feedback from the brand new structure proved to be very positive and we are pleased with the results!
A one week intensive course ensures students are completely immersed in the Masterclass and allows an unique insight into every aspect of production, via the industry experts who deliver the course. It is quite a week, so if you are ambitious to develop your career in production and prepared for a week of intense learning, we look forward to receiving your application.
One Week Intense Course
Each day will be starting at 0900 and finishing approx. at 1800. On the final day, we will hold a budgeting day with over 25 top producers guiding the students in an interactive, all-day session. The students will then complete the Masterclass 2017 exam in the following two weeks after the course.
For APA Members - The applicant is a Production Assistant or a Production Manager who the production, editing or post company engaging you believes has the potential to produce commercials within twelve months. Applicants must have a minimum of 2 years experience within the industry to be eligible for the Masterclass.
For Ad Agencies - The applicant is an Agency TV Department staff member who should have completed the IPA Producers Knowledge course
For urgent enquiries, please contact Katie (email@example.com) or call the APA office on 0207 434 2651.
Please click HERE to apply. The deadline for submissions is 28th Oct. The course is £200 +VAT.