The Advertising Producers Association is the trade body for production companies, post production and VFX and editing companies making commercials. Our objective is to create the best possible business environment for our members to operate in.

  • Clearcut Sound
  • Pretzel Films
  • Toast TV
  • Momoco
  • Okay Studio
  • Jogger Studios
  • Just So
  • Locomotion
  • MPC
  • Steam Media
  • Blac Ionica
  • Blink
  • Nice & Polite
  • Framestore
  • The Operators
  • Nice Shirt Films
  • Mikros Image
  • The Assembly Rooms
  • Aardman Animations
  • Another Film Company
  • Gotgotneed
  • Envy
  • CANADA London
  • Rumble
  • Factory Studios
  • B-Reel Films
  • Art & Graft
  • MindsEye
  • The Sweet Shop
  • Riff Raff Films
  • Little Dot Studios
  • Strange Beast
  • Feed Me Light
  • Passion
  • Not To Scale
  • Across the Pond
  • Bullion
  • Bare Films
  • Taylor James
  • Mad Cow Films
  • Madam
  • Grand Visual
  • Work
  • Hotspur and Argyle
  • Outsider
  • Pulse Films
  • Joyrider
  • Burning Reel
  • Independent Films
  • Academy Films
  • Picasso Pictures
  • LS Productions
  • Itch Film
  • Cloud City Films
  • Lola
  • The Distillery
  • Audio Network
  • Media Monks
  • Nucco Brain
  • Helen Langridge Associates (HLA)
  • Absolute Post
  • You Are Here
  • BOLD
  • Mummu
  • Partizan
  • Birdbox Studio
  • Fat Lemon
  • Mango Films
  • London Sessions
  • Artists & Engineers
  • Found Studio
  • Cut + Run
  • Silverfish
  • Caviar Content
  • Soft Target
  • Familia
  • UNIT 9
  • O Positive
  • HANraHAN
  • MTP
  • Contented Brothers
  • Park Pictures
  • Smoke & Mirrors
  • Coffee&TV
  • Smuggler
  • DesignStudio
  • Furious Music
  • Stink
  • Missing Link Films
  • PI Film Network
  • Blue Zoo
  • The Dog's London
  • Archer's Mark
  • Jelly
  • Forever Pictures
  • Bang
  • Beautiful Productions
  • Happy Means Content
  • Studio Private
  • Seven Productions
  • Crossfire Productions
  • White Noise
  • Believe Media
  • Hungry Man
  • CherryCherry VFX
  • UNIT
  • The Quarry
  • Mcasso Music Production
  • Raised By Wolves
  • Blonde
  • Quiet Storm
  • Sneezing Tree Films
  • RSA Films
  • Electric Theatre Collective
  • Dingo Bill Productions
  • Prettybird
  • Armoury
  • Webber Represents
  • Rushes
  • Jungle Studios
  • Little Fish Films
  • 76 Ltd
  • Grand Central Recording Studio
  • Metropolis Films
  • Angell Sound
  • Firecracker
  • We Folk
  • Speade
  • Ursus
  • Gorgeous
  • Marshall Street Editors
  • Thomas Thomas Films
  • Ever After Film
  • NTSH London
  • Evoke Films
  • Furlined
  • Black Label Productions
  • Nexus Interactive Arts
  • Cherry Films
  • Park Village
  • Greek Street Studios
  • 1stAveMachine London
  • Massive Music
  • Big Buoy
  • Soviet Science
  • Vermillion Films
  • Leland Music
  • Scramble
  • Salt Film
  • Animated Storyboards
  • Freefolk
  • A-MNEMONIC Music Productions
  • My Accomplice
  • Whitehouse Post
  • Habana Creative
  • Iconoclast
  • Pebble Studios
  • Nice Biscuits
  • Bootleg Films
  • Bigballs Films
  • Acne
  • Tomboy Films
  • HunkyDory
  • Rogue
  • Stitch Editing
  • Fresh Film Productions
  • Ground Control
  • Weilands
  • Making Pictures
  • Good Film Company
  • Finger Music
  • Serious Pictures
  • Trim Editing
  • 3angrymen
  • Good Egg HQ
  • Tenthree Editing
  • Moxie Pictures
  • P For Production
  • AND Production
  • Infinity Productions
  • Dark Energy Films
  • Upstart Films
  • Chrome Productions
  • Lucky Strike Productions
  • Red Knuckles
  • London Alley
  • Studio AKA
  • Soho Square Studios
  • Matter
  • Glassworks
  • Intro
  • Odelay Films
  • Wanda
  • Agile Films
  • Smith and Jones Films
  • MJZ
  • Imagination
  • The Wagon
  • Wave Studios
  • Ink Films
  • Itdrewitself
  • Creative Blood
  • Happy Finish
  • Short Films
  • Don Productions
  • Knucklehead
  • Neon Pictures
  • Royle Productions
  • Final Cut
  • Motion Picture House
  • Mario Testino+
  • Skunk
  • Biscuit Filmworks
  • Love
  • Squire
  • 750mph
  • Nexus
  • Rankin Films
  • Annex Films
  • Chief Productions
  • Stripey Horse
  • The Mill
  • Somesuch
  • Rattling Stick
  • Sonny London
  • De Wolfe Music
  • Burger
  • 2AM Films
  • Loki
  • G&B&Co
  • Eclectic Sounds
  • nineteentwenty
  • Great Guns
  • Noise Films
  • Casual Films

APA Masterclass 2017 | 1 week left to apply!

The Masterclass was created by the APA in 2001 and is now established as the industry standard training course for people, whether working for our members or for advertising agencies, who are on their way to becoming producers. Each year, top people in the industry devote time to passing on their expertise via lecturing and hosting study groups. The Masterclass is hugely popular, always over subscribed.

76 students completed the Masterclass successfully in 2013, 92 students in 2014, record 120 students in 2015 and a further 112 in 2016. 

The APA Masterclass is now in its 16th year and continues to go from strength to strength. It has become an essential part of the training of production staff on their way to becoming producers.

Every year we introduce some new elements, based on feedback from tutors and students but last year saw a complete revamp, moving from weekly sessions to one intense week of training. Feedback from the brand new structure proved to be very positive and we are pleased with the results!

A one week intensive course ensures students are completely immersed in the Masterclass and allows an unique insight into every aspect of production, via the industry experts who deliver the course. It is quite a week, so if you are ambitious to develop your career in production and prepared for a week of intense learning, we look forward to receiving your application.

One Week Intense Course

Each day will be starting at 0900 and finishing approx. at 1800. On the final day, we will hold a budgeting day with over 25 top producers guiding the students in an interactive, all-day session. The students will then complete the Masterclass 2017 exam in the following two weeks after the course.


For APA Members - The applicant is a Production Assistant or a Production Manager who the production, editing or post company engaging you believes has the potential to produce commercials within twelve months. Applicants must have a minimum of 2 years experience within the industry to be eligible for the Masterclass.

For Ad Agencies - The applicant is an Agency TV Department staff member who should have completed the IPA Producers Knowledge course

For urgent enquiries, please contact Katie ( or call the APA office on 0207 434 2651.

Please click HERE to apply. The deadline for submissions is 28th Oct. The course is £200 +VAT.


APA Marketing Masterclass Report

On Thursday 6th October the APA hosted the Marketing Masterclass, a sold-out one day event where experts from the marketing and sales production industries spoke on a range of topics that would help sales professionals achieve the most from their approaches and interaction with clients and creatives. 

The sold out audience heard about the big challenges of marketing and selling your services, and how best they can be overcome with advice from our brilliant speakers, all approaching the topics from different perspectives. 

We heard from production company founders who've built their brands up successfully from a sales background, in-house marketing people, independent reps, agency creatives on how they liked to be sold to, a director on how he likes to be represented, industry journalists on how best to connect with them and get your news out there, and social media experts.

In case you weren't able to make it, we've put together a report on the key ideas and themes shared through out the day, which can be found here.  

We hope you find it useful.  


The APA announces the Sales and Marketing Masterclass

The APA are presenting a day dedicated to sales and marketing within advertising production, on the 6th October in the heart of Soho. 

See below for further details about the one-day course, with the full schedule to follow shortly. 

Email to book your place - tickets are initially reserved for one per company as spaces are limited. 




Inaugural CraftWorks Session Success

Our first full bodied CraftWorks event, hopefully of many, took place on the afternoon of Thursday 1st September, packing out one of the screens at the Picturehouse Central cinema.

In association with David Reviews and compered by editor Jason Stone, the series looks to explore the processes of creativity and craft, featuring insight and discussion from those who have played a part in producing some of the most memorable ads. Last week’s session kicked off the series in style with a great deal of interesting discussion.

The first segment aimed to dissect the success of one of this year’s most impactful ads – ‘We’re the Superhumans’ for Channel 4. 4Creative’s Chris Bovill and Blink’s Ewen Brown shared behind-the-scenes stories of how the campaign came together. They were refreshingly open about the challenges they faced in following up 2012’s runaway success with something equally inspiring. Their answer was to go bigger, bolder and more Brazilian.

Chris showed some very revealing slideshows about how the idea developed into the spectacular it became and Ewen illustrated the huge challenges of bringing dozens of variously able-bodied cast to the shoot from over the world, while many of those people were also world-class athletes focusing on training.

Next Chris O’Reilly of Nexus introduced us to Eran Amir – a remarkable young directing talent who recently signed to the production company. Chris spoke about how early in careers a company like Nexus will start watching talented people like Eran, as well as the skills necessary to filter through all the content online to find the right kind of talent. Eran spoke us through some of his remarkably masochistic film projects in detail, wowing the audience with his confidence and commitment.

The third segment was called ‘Lee Pavey’s Outside the Box’. First Lee, Partner at Electric Theatre Collective, introduced Nathan Prince – half of Silent, who discussed the power of making film to be displayed in installations, rather than online or on a TV screen, as well as some of his studio’s multi-disciplinary projects.

Lee then went on to discuss the power of turning fun passion projects into paid work for commercial clients and showed some outrageous idents ETC made for the American network TBS off the back of a music video they made for fun. Nobody in the audience was surprised that the station hadn’t used them, but we were all amazed that TBS paid for them in the first place.

Finally the “headline act”, as Jason described it, took to the stage – a panel of creative brilliance behind the classic PG Tips ‘Monkey’ ads comprised of VCCP’s Darren Bailes, Rattling Stick’s Daniel Kleinman and the puppeteer who brought Monkey to life, Nigel Plaskitt.

Jason discussed the history of the Monkey and Johnny Vegas characters with the trio, exploring the unusual path the comedy pair took from the abortive ITV Digital through to PG Tips via a legal dispute and a very clever piece of intellectual property recycling. A true peek behind the curtain, the three of them discussed the thoughts behind the creative ideas, as well as on-set stories and the impact that advancing technology had on the series of commercials.

The APA and David Reviews hope to bring the next instalment of CraftWorks to you soon. Please watch out for updates.


CraftWorks with David Reviews & the APA | 1st September, 1pm-3pm

David Reviews & the APA present CraftWorks


We’ve teamed up with David Reviews to bring you an afternoon filled with talks on creativity, by those who have played a part in producing some of the most memorable ads in the industry.

David Reviews editor, Jason Stone will compere this two hour session, delving into the relationships and approaches to work that have led to such advertising successes.


The session will consist of four parts:


The Craft Panel - Superhumans

with Chris Bovill (4Creative) and Ewen Brown (Blink)

Introducing... Eran Amir

with Chris O'Reilly (Nexus)

Lee Pavey's Outside the Box

Electric Theatre Collective

The PG Tips Reunion

with Daniel Kleinman (Rattling Stick), Darren Bailes (VCCP)


Tickets are £20 and can be bought HERE