The Advertising Producers Association is the trade body for production companies, post production and VFX and editing companies making commercials. Our objective is to create the best possible business environment for our members to operate in.

  • Soviet Science
  • THE LINE
  • BOLD
  • Momoco
  • Nucco Brain
  • HANraHAN
  • Across the Pond
  • Not To Scale
  • MPC
  • Helen Langridge Associates (HLA)
  • Another Film Company
  • London Sessions
  • Mummu
  • Burning Reel
  • Academy Films
  • Coffee&TV
  • Rogue
  • Joyrider
  • Taylor James
  • AUTOBAHN
  • Locomotion
  • Madam
  • Strange Beast
  • SIREN
  • Factory Studios
  • Stripey Horse
  • Jungle Studios
  • Raised By Wolves
  • Mikros Image
  • Pretzel Films
  • Sneezing Tree Films
  • The Sweet Shop
  • Stink
  • De Wolfe Music
  • Riff Raff Films
  • MESHES
  • The Operators
  • The Assembly Rooms
  • Media Monks
  • O Positive
  • Seven Productions
  • Imagination
  • Clearcut Sound
  • Creative Blood
  • Absolute Post
  • Hotspur and Argyle
  • Steam Media
  • GOLDSTEIN
  • Art & Graft
  • Grand Visual
  • Mario Testino+
  • 750mph
  • Rattling Stick
  • NOMINT
  • B-Reel Films
  • Picasso Pictures
  • UNIT
  • The Distillery
  • Missing Link Films
  • Independent Films
  • Outsider
  • Noise Films
  • LS Productions
  • Bare Films
  • Little Fish Films
  • HOI POLLOI
  • Blink
  • Blac Ionica
  • MindsEye
  • Salt Film
  • Passion
  • SUGAR FREE TV
  • Crossfire Productions
  • Artists & Engineers
  • Angell Sound
  • Soft Target
  • Nexus
  • Soho Square Studios
  • Great Guns
  • Nice Biscuits
  • Burger
  • Framestore
  • Happy Means Content
  • RSA Films
  • Nice & Polite
  • Park Pictures
  • Ground Control
  • Rumble
  • Envy
  • FRIEND
  • Nice Shirt Films
  • Fat Lemon
  • CherryCherry VFX
  • Just So
  • Studio Yes
  • Grand Central Recording Studio
  • Prettybird
  • Freefolk
  • Partizan
  • Lucky Strike Productions
  • Good Film Company
  • Chief Productions
  • 1stAveMachine London
  • Sonny London
  • Chrome Productions
  • Massive Music
  • Klein & Sons
  • Eclectic Sounds
  • Aardman Animations
  • Good Egg HQ
  • Habana Creative
  • Caviar Content
  • Smuggler
  • ITN Productions
  • Found Studio
  • Iconoclast
  • Neon Pictures
  • Ursus
  • Scramble
  • Knucklehead
  • Whitehouse Post
  • Tomboy Films
  • Metropolis Films
  • Skunk
  • Final Cut
  • MJZ
  • Hungry Man
  • Bootleg Films
  • Bang
  • Wave Studios
  • PI Film Network
  • Mcasso Music Production
  • Blonde
  • Thomas Thomas Films
  • 2AM Films
  • Okay Studio
  • Casual Films
  • Sparklebop
  • Marshall Street Editors
  • Speade
  • Gotgotneed
  • Evoke Films
  • Royle Productions
  • Dingo Bill Productions
  • Familia
  • Firecracker
  • Tenthree Editing
  • Acne
  • 76 Ltd
  • Squire
  • Glassworks
  • Rushes
  • Little Dot Studios
  • Quiet Storm
  • Smoke & Mirrors
  • Rankin Films
  • AND Production
  • Audio Network
  • Pebble Studios
  • Animated Storyboards
  • Jelly
  • Forever Pictures
  • Smith and Jones Films
  • Birdbox Studio
  • Electric Theatre Collective
  • Jogger Studios
  • A-MNEMONIC Music Productions
  • Itdrewitself
  • Finger Music
  • Don Productions
  • Silverfish
  • You Are Here
  • Dark Energy Films
  • Cloud City Films
  • The Wagon
  • Motion Picture House
  • Radical Media
  • Itch Film
  • Webber Represents
  • Trim Editing
  • Salt.tv
  • Black Label Productions
  • Agile Films
  • Vermillion Films
  • Serious Pictures
  • Somesuch
  • Park Village
  • Moxie Pictures
  • UNIT 9
  • Believe Media
  • Work
  • HunkyDory
  • Studio Private
  • Weilands
  • Leland Music
  • Short Films
  • Odelay Films
  • Greek Street Studios
  • Stitch Editing
  • Pulse Films
  • Intro
  • Bullion
  • Blue Zoo
  • Armoury
  • DesignStudio
  • Bigballs Films
  • P For Production
  • nineteentwenty
  • My Accomplice
  • White Noise
  • MTP
  • We Folk
  • Beautiful Productions
  • Matter
  • Archer's Mark
  • Making Pictures
  • Mad Cow Films
  • Studio AKA
  • 3angrymen
  • Red Knuckles
  • Feed Me Light
  • The Mill
  • Cherry Films
  • Happy Finish
  • CANADA London
  • London Alley
  • Strangelove
  • The Quarry
  • Annex Films
  • Fresh Film Productions
  • Wanda
  • Love
  • Big Buoy
  • Upstart Films
  • The Dog's London
  • Nexus Interactive Arts
  • Gorgeous
  • Cut + Run
  • Furlined
  • Loki
  • NTSH London
  • Furious Music
  • Biscuit Filmworks
LATEST NEWS
17TH FEBRUARY

Stephen Woodford, Chief Executive of the Advertising Association visits the APA Masterclass

Stephen Woodford the new chief exec of the AA visited the APA Masterclass budgeting day today at Soho parish School. The budgeting day sees the 110 students work through a production budget with 25 tutors. It concludes at great week at the APA Production masterclass - only the exam to come! Good luck to all our students. 

 

 

 

Pictured: Stephen Woodford, Chief Exec of AA & Andrew Levene, Head of Production at Stink & one of the lead tutors.

14TH FEBRUARY

APA Masterclass 2017 Underway

Our 16th annual production Masterclass is now underway. This year, we have 105 students and 75 tutors. The course started on Monday 13th February and over the course of an intense week, the students will hear from advertising industry luminaries on direction, production, contracts and copyright, as well as learning about lights and cameras in an interactive session at Arri and visiting post and editing companies.

The course aims to add to the students key on-the-job training by providing different perspectives and core skills in the many areas that form the knowledge base of a commercials producer.

 

14TH FEBRUARY

Craftworks | 27th February - Don't forget to get your tickets!

Click here to get your tickets to CraftWorks on the 27th February 2017 at the LSE Student Union building in Lincolns Inn Fields between 9:30am and 11:30am. 

Tickets are £20.00 +VAT each. 

THE CRAFT PANEL - BUPA'S DANCING LADY

We're joined by some of the people who made the outstanding new commercial for BUPA including actor Suzann McLean.

THE CROSSOVER CLUB
We talk to 2AM's Dan Gordon about his stunning film about the Hillsborough disaster and his latest documentary about George Best.

THE WAYBACK
Find out how a collection of advertising industry people are hoping to use Virtual Reality to help those suffering from Dementia and Alzheimer's Disease.

THE REUNION
This month's reunion will look at the 2009 ad for Radio 1 that never was. Everyone agreed that Sam Brown delivered a stunning film so why was it never broadcast?

 

6TH FEBRUARY

Production Companies in Europe and the US Make Stand Against Agency Bids

Production companies in the US and throughout Europe continue to announce that they don’t wish to bid against in house agency production units. Members of the AICP and of European associations, including the APA will be informing agencies in their bid letters that they are submitting their bids on the basis that they are in a free and transparent competition against other production companies and not competing with any agency (or network) in house agency.

6TH FEBRUARY

APA Members Won't Bid Against Agency In-house Production

85 APA members wrote to Campaign to explain why they won’t bid against agency in-house production companies. They explained their reasons for taking that step as follows:

"A production company’s creative ideas and methodology are in its treatment and budget. It is impossible for an agency receiving those to un-know them when working on their own bid.

Further, it will have the details of the amount that each production company has bid and can tailor its bid to undercut them – it can’t be seriously suggested that an agency that wants its in-house production company to do the work is going to bid more than the independent bids it has seen.

So, even with the best of intentions, the process will be rigged against us and we don’t want to be part of it. We genuinely don’t believe it is in the interests of agencies either – a fair open and transparent process is what advertisers want – and any system that isn’t risks dragging the industry into the murky waters that have brought about the US Justice Department’s investigation into bid rigging – which would be illegal in the UK too of course."

You can read the letter and see the list of signatories here.

6TH FEBRUARY

CIPS Condemn Agencies Operating as 'Judge and Jury' on In-house Bidding

The Chartered Institute of Procurement and Supply (“CIPS”) represent client procurement. They have offered their opinion on agencies bidding independent production companies against themselves.

They say it is wrong and against the principles of open and honest competition, stating: "The agency cannot put itself into a position where it operates as both judge and jury…this is unacceptable business practice and inconsistent with our code of conduct."

 

27TH JANUARY

Media Trust World Cup 11th March | enter a team to support the Media Trust

The Media Trust is a very effective charity that provides small charities with PR and advertising support, to enable them to get their message out.


They hold a football tournament each year, raising money to support their work.


You can see details on how to enter and more about there work here