The Advertising Producers Association is the trade body for production companies, post production and VFX and editing companies making commercials. Our objective is to create the best possible business environment for our members to operate in.
The Masterclass was created by the APA in 2001 and is now established as the industry standard training course for people, whether working for our members or for advertising agencies, who are on their way to becoming producers. Each year, top people in the industry devote time to passing on their expertise via lecturing and hosting study groups. The Masterclass is hugely popular, always over subscribed.
76 students completed the Masterclass successfully in 2013, 92 students in 2014, record 120 students in 2015 and a further 112 in 2016.
The APA Masterclass is now in its 16th year and continues to go from strength to strength. It has become an essential part of the training of production staff on their way to becoming producers.
Every year we introduce some new elements, based on feedback from tutors and students but last year saw a complete revamp, moving from weekly sessions to one intense week of training. Feedback from the brand new structure proved to be very positive and we are pleased with the results!
A one week intensive course ensures students are completely immersed in the Masterclass and allows an unique insight into every aspect of production, via the industry experts who deliver the course. It is quite a week, so if you are ambitious to develop your career in production and prepared for a week of intense learning, we look forward to receiving your application.
One Week Intense Course
Each day will be starting at 0900 and finishing approx. at 1800. On the final day, we will hold a budgeting day with over 25 top producers guiding the students in an interactive, all-day session. The students will then complete the Masterclass 2017 exam in the following two weeks after the course.
How to apply
Applications will open Monday 12th September and the deadline for submitting your application will be the 28th October 2016. Successful applications will be announced by the 10th November 2016. The Masterclass will take place the w/c 13th Feb 2017.
Please click HERE to apply.
For APA Members - The applicant is a Production Assistant or a Production Manager who the production, editing or post company engaging you believes has the potential to produce commercials within twelve months. Applicants must have a minimum of 2 years experience within the industry to be eligible for the Masterclass.
For Ad Agencies - The applicant is an Agency TV Department staff member who should have completed the IPA Producers Knowledge course.
For urgent enquiries, please contact Katie (email@example.com) or call the APA office on 0207 434 2651.
The APA are presenting a day dedicated to sales and marketing within advertising production, on the 6th October in the heart of Soho.
See below for further details about the one-day course, with the full schedule to follow shortly.
Email firstname.lastname@example.org to book your place - tickets are initially reserved for one per company as spaces are limited.
Our first full bodied CraftWorks event, hopefully of many, took place on the afternoon of Thursday 1st September, packing out one of the screens at the Picturehouse Central cinema.
In association with David Reviews and compered by editor Jason Stone, the series looks to explore the processes of creativity and craft, featuring insight and discussion from those who have played a part in producing some of the most memorable ads. Last week’s session kicked off the series in style with a great deal of interesting discussion.
The first segment aimed to dissect the success of one of this year’s most impactful ads – ‘We’re the Superhumans’ for Channel 4. 4Creative’s Chris Bovill and Blink’s Ewen Brown shared behind-the-scenes stories of how the campaign came together. They were refreshingly open about the challenges they faced in following up 2012’s runaway success with something equally inspiring. Their answer was to go bigger, bolder and more Brazilian.
Chris showed some very revealing slideshows about how the idea developed into the spectacular it became and Ewen illustrated the huge challenges of bringing dozens of variously able-bodied cast to the shoot from over the world, while many of those people were also world-class athletes focusing on training.
Next Chris O’Reilly of Nexus introduced us to Eran Amir – a remarkable young directing talent who recently signed to the production company. Chris spoke about how early in careers a company like Nexus will start watching talented people like Eran, as well as the skills necessary to filter through all the content online to find the right kind of talent. Eran spoke us through some of his remarkably masochistic film projects in detail, wowing the audience with his confidence and commitment.
The third segment was called ‘Lee Pavey’s Outside the Box’. First Lee, Partner at Electric Theatre Collective, introduced Nathan Prince – half of Silent, who discussed the power of making film to be displayed in installations, rather than online or on a TV screen, as well as some of his studio’s multi-disciplinary projects.
Lee then went on to discuss the power of turning fun passion projects into paid work for commercial clients and showed some outrageous idents ETC made for the American network TBS off the back of a music video they made for fun. Nobody in the audience was surprised that the station hadn’t used them, but we were all amazed that TBS paid for them in the first place.
Finally the “headline act”, as Jason described it, took to the stage – a panel of creative brilliance behind the classic PG Tips ‘Monkey’ ads comprised of VCCP’s Darren Bailes, Rattling Stick’s Daniel Kleinman and the puppeteer who brought Monkey to life, Nigel Plaskitt.
Jason discussed the history of the Monkey and Johnny Vegas characters with the trio, exploring the unusual path the comedy pair took from the abortive ITV Digital through to PG Tips via a legal dispute and a very clever piece of intellectual property recycling. A true peek behind the curtain, the three of them discussed the thoughts behind the creative ideas, as well as on-set stories and the impact that advancing technology had on the series of commercials.
The APA and David Reviews hope to bring the next instalment of CraftWorks to you soon. Please watch out for updates.
David Reviews & the APA present CraftWorks
We’ve teamed up with David Reviews to bring you an afternoon filled with talks on creativity, by those who have played a part in producing some of the most memorable ads in the industry.
David Reviews editor, Jason Stone will compere this two hour session, delving into the relationships and approaches to work that have led to such advertising successes.
The session will consist of four parts:
The Craft Panel - Superhumans
with Chris Bovill (4Creative) and Ewen Brown (Blink)
Introducing... Eran Amir
with Chris O'Reilly (Nexus)
Lee Pavey's Outside the Box
Electric Theatre Collective
The PG Tips Reunion
with Daniel Kleinman (Rattling Stick), Darren Bailes (VCCP)
Tickets are £20 and can be bought HERE
In June the APA hosted the Music Masterclass, where experts from the music production industry spoke on a range of topics that would help agencies and production companies get the most out of the music they use and the relatioships they have with those they work with on it.
In case you weren't able to make it, we've put together a report on the key ideas and themes shared through out the day, which can be found here.
We hope you find it useful.
We are holding an Audio Post Group members meeting on Tuesday 19th July. We will be discussing issues surrounding audio post production as well as issues that have already been brought to us by members.
Please email email@example.com if you are able to come along.