The Advertising Producers Association is the trade body for production companies, post production and VFX and editing companies making commercials. Our objective is to create the best possible business environment for our members to operate in.

  • Freefolk
  • Hungry Man
  • Locomotion
  • Independent Films
  • Glassworks
  • MindsEye
  • Little Fish Films
  • P For Production
  • Outsider
  • Absolute Post
  • Strange Beast
  • Madam
  • BOLD
  • Momoco
  • Grand Visual
  • Steam Media
  • O Positive
  • Angell Sound
  • Odelay Films
  • Factory Studios
  • Mikros Image
  • Rumble
  • Coffee&TV
  • The Distillery
  • Aardman Animations
  • Soviet Science
  • UNIT
  • Passion
  • Work
  • NOMINT
  • 3angrymen
  • Just So Films
  • The Operators
  • Framestore
  • MESHES
  • Mummu
  • Chrome Productions
  • Art & Graft
  • Stink
  • Joyrider
  • The Sweet Shop
  • Not To Scale
  • Another Film Company
  • Nucco Brain
  • FRIEND
  • Bare Films
  • Nice & Polite
  • Clearcut Sound
  • Electric Theatre Collective
  • Hotspur and Argyle
  • CherryCherry VFX
  • Nexus
  • Artists & Engineers
  • HOI POLLOI
  • Metropolis Films
  • Moxie Pictures
  • Cherry Films
  • Pretzel Films
  • Pebble Studios
  • RSA Films
  • Burning Reel
  • Blink
  • Found Studio
  • Envy
  • Taylor James
  • Forever Pictures
  • B-Reel Films
  • Neon Pictures
  • Habana Creative
  • Nomad Editing Company Ltd
  • 2AM Films
  • Academy Films
  • Feed Me Light
  • Media Monks
  • Royle Productions
  • Happy Means Content
  • Annex Films
  • MJZ
  • Itdrewitself
  • Final Cut
  • Vermillion Films
  • Jungle Studios
  • Seven Productions
  • Jelly
  • Gotgotneed
  • Crossfire Productions
  • Studio Yes
  • AUTOBAHN
  • Stamp Productions
  • Helen Langridge Associates (HLA)
  • Partizan
  • Raised By Wolves
  • Finger Music
  • Big Buoy
  • Weilands
  • MPC
  • Dark Energy Films
  • Sparklebop
  • LS Productions
  • Riff Raff Films
  • Across the Pond
  • Marshall Street Editors
  • HunkyDory
  • Making Pictures
  • Agile Films
  • Leland Music
  • Park Pictures
  • Bang
  • Blue Zoo
  • Caviar Content
  • My Accomplice
  • GOLDSTEIN
  • Picasso Pictures
  • A-MNEMONIC Music Productions
  • UNIT 9
  • Soft Target
  • Wave Studios
  • Matter
  • SUGAR FREE TV
  • 76 Ltd
  • Okay Studio
  • Rushes
  • Bigballs Films
  • Grand Central Recording Studio
  • Stripey Horse
  • Chief Productions
  • Webber Represents
  • Whitehouse Post
  • THE LINE
  • Eclectic Sounds
  • Mario Testino+
  • Rubber Necker
  • Ground Control
  • Smoke & Mirrors
  • Firecracker
  • Scramble
  • 750mph
  • Fresh Film Productions
  • Love
  • Nice Biscuits
  • Gorgeous
  • Rogue
  • Intro
  • Black Label Productions
  • Smuggler
  • Evoke Films
  • CANADA London
  • ITN Productions
  • Nice Shirt Films
  • Upstart Films
  • Animated Storyboards
  • Familia
  • Dingo Bill Productions
  • White Noise
  • Archer's Mark
  • Bootleg Films
  • Rankin Films
  • Somesuch
  • 1stAveMachine London
  • Tenthree Editing
  • De Wolfe Music
  • Massive Music
  • Furious Music
  • Little Dot Studios
  • London Alley
  • PI Film Network
  • Imagination
  • Wanda
  • Studio AKA
  • Loki
  • nineteentwenty
  • The Quarry
  • Fat Lemon
  • HANraHAN
  • Smith and Jones Films
  • Jogger Studios
  • Blonde
  • Bullion
  • Sonny London
  • Missing Link Films
  • Tomboy Films
  • Red Knuckles
  • SIREN
  • Nexus Interactive Arts
  • You Are Here
  • Acne
  • MTP
  • Park Village
  • Believe Media
  • Salt Film
  • We Folk
  • Armoury
  • The Wagon
  • Great Guns
  • Speade
  • Cut + Run
  • The Mill
  • Mad Cow Films
  • Greek Street Studios
  • Klein & Sons
  • Salt.tv
  • Furlined
  • Pulse Films
  • Serious Pictures
  • Strangelove
  • Ammolite
  • Motion Picture House
  • Creative Blood
  • Soho Square Studios
  • Happy Finish
  • The Assembly Rooms
  • Radical Media
  • The Dog's London
  • Thomas Thomas Films
  • Stalkr
  • Lucky Strike Productions
  • Burger
  • Itch Film
  • Studio Private
  • Trim Editing
  • Quiet Storm
  • Rattling Stick
  • Biscuit Filmworks
  • Knucklehead
  • Stitch Editing
  • Iconoclast
  • Squire
  • Mcasso Music Production
  • Prettybird
  • Good Film Company
  • AND Production
  • Time Based Arts
  • DesignStudio
  • Skunk
  • Short Films
  • BMG Production Music
  • Audio Network
  • Noise Films
  • Birdbox Studio
LATEST NEWS
19TH MAY

New Speakers at APA Marketing Workshop | Tues 23rd, 9am - 11am at Picturehouse Central

We have added two new speakers to our Marketing Workshop - line up below!

You will hear from digital marketing experts, client based consultants & hear tips from those who have successfully worked direct to brands. The morning session is designed to help you better market yourselves to brands & use your social media channels more efficiently. 

There are still some spaces left, tickets are £20+ VAT & can be reserved by emailing kati@a-p-a.net.

 

 

15TH MAY

Sadly, the much lauded and iconic director, Graham Rose died last Friday the 12th May.

 

 John Hackney says about Graham:

Graham burst onto the advertising production scene in 1980 with a previously unseen ‘cartoon, yet live action’ comedic style. He shot his first ad through RSA and was amused by the fact that, when showing it to none other than Sir Ridley Scott, Ridley asked incredulously, ‘did you want it to look like that Graham?’! He knew immediately that he had something unique to say and Ridley, in not so many words had just told him so.

In 1981 Graham and I co-founded Rose Hackney Productions. Graham’s first year’s worth of work attracted more awards than any other, and Graham never looked back, winning literally hundreds of awards from all the important festivals, both domestic and international. His talent and voracious appetite for work meant that he worked non-stop and consistently from 1981 quite literally until he expired. Only two weeks before his death, when he was very ill indeed, he demanded from his doctors that he be released from hospital. Armed with inordinate courage, industrial amounts of prescription drugs, and his stalwart and loving rock of a wife Pauline by his side, he shot commercials in Prague and London in order to honour his commitments.

Graham crackled with electricity and wit, and to share the same space as him was as if to be plugged into the mains oneself. He was extremely charismatic and the funniest man alive, reducing roomfuls of people to sobbing, gasping wrecks. He was a human dynamo - a force of nature. When he asked that you go over the top of the trench into a hail of bullets, you did so willingly because, if you were with him, everything would not just be ok, it would instead be exhilarating rocket-fuelled madness, the product of which would inevitably be brilliant. And, as your dishevelled head hit the pillow that night, you would be completely unable to wipe the smile from your face.

To lose such a vital and inspirational soul is a very miserable thing indeed and our industry, and all who knew him, will certainly mourn his loss. However, such was Graham’s energy that he lives on in all who he came into contact with. His inspirational legacy might just be our dishevelled heads hitting the pillow, completely unable to wipe the smile from our faces but this time, without him. It would certainly make him smile........

Dave Trott says about Graham:

ROSEY

What everyone forgets is that Graham won nearly every award there is as an art director, then again as a copywriter.

Then he became a director and won them all over again.

And he did it all while laughing.

So with Gray you got an award-winning art director, an award-winning writer, and an award-winning director all in one package.

He was a witty, funny, sharp, thinker and talker, and his work was just the same.

Plus his commercials just looked better than most directors’.

When he began directing I asked him how he decided what his style would be.

He said “Well. I thought: should I do intimate interiors like Al Parker, or should I do big exteriors like Ridley, or go surreal like Hugh Hudson? Then I thought - well nobody doesn’t like a laugh, do they?”

And, for me, that could have been the title of Rosie’s autobiography: Nobody Doesn’t Like A Laugh.

15TH MAY

Marketing Workshop | Tues 23rd May, 9am - 11am

We are holding a Marketing Workshop at Picturehouse Central on Tues 23rd May, 9am - 11am. It will be mainly focused on how to specifically target client and brands in your marketing strategy & how to make the most of your social media channels.

Tickets are £20+VAT and are limited to 2 tickets per company.

Please email kati@a-p-a.net to book your space. 

 

10TH MAY

The Future of Advertising...In One Afternoon | The Report

This year’s Future of Advertising…In One Afternoon provided a more introspective and thoughtful approach than other years have seen. 

The afternoon kicked off with the Advertising Association’s Chief Executive Stephen Woodford talking on Brexit and what this means for the British advertising industry. With 90% of the ad industry voting remain, Stephen understands that our industry might find it hard to fully grasp the implications that will accompany our exit from the EU, but understanding them will be imperative as the implications continue to permeate through Adland for years to come. 

Contagious Communications’s Arif Haq spoke on why clients so often don’t buy into the most out-there and thus sometimes best ideas that are brought to them, citing that clients are unprepared to deal with true creativity and innovative thought. Funding for training focuses minutely on execution in comparison to strategy, and it is the right execution which is vital to the success of a campaign. 

Party-streaming platform Boiler Room sent their New Business Director Tom Wiltshire to explain the void they filled when MTV stopped defining youth culture to become a reality TV channel. They have access to today’s underground youth culture and they’re willing to give brands access to that audience but on their terms, which means that the only brand content being put in front of their audience is stuff that they will genuinely want to engage with. Sticking to your identity and being willing to say no in the long run can provide far more worthwhile opportunities for yourself and your partners. 

Toby Gunton from Edelman focused on the Edelman Trust Barometer, which they’ve been conducting research for annually since 2000. Unsurprisingly their research showed that we are in a crisis of trust, but this does give our industry the chance to step into the space being left vacant by businesses and the media, and to really understand our audiences and offer them more appropriate advertising. 

Freeformers’ Lucy Lyall Grant made the case for reverse mentorship, using her experience of working with Saatchi & Saatchi’s Global CCO Kate Stanners to showcase that just because you are at the very top of the career ladder, doesn’t mean that there isn’t any room to learn from those coming up underneath you. 

Google Creative Lab’s Head of Production Andy Kinsella showed us the inner workings of his team, and how they achieve Google’s aim to ‘create’ the future. The showcases he showed suggested that this approach is working well for them, with a range of projects shown, from how the simplest ideas can make a huge difference to how we use our phones every day to live saving app builds which offer info hubs to refugees and has so far helped over 100,000 people arriving on in boats to places like Lesbos. 

What is the truth about Britain? It’s a question Rodney Collins of McCann Truth aims to answer. Backed up by plenty of research, he took us through the country we live in today, and how we compare to other nations also going through a bit of an identity crisis, such as the US. He summarised the general British sentiment as currently being “I’m fine, but as a whole we are f*****” and explored the different ways different groups in the country view Britain and compared these to the brands people consider representative of the UK. 

The afternoon finished with a personal talk from Director and Photographer Rodney Rascona, who talked us through his transition from commercial photographer whose glossy pictures of cars were nominated for awards, to working with NGOs throughout some of the world’s most dangerous and deprived countries to tell their people’s stories. He implored the world-leading image makers in the room and in our industry to do something more with their talents to help humanity. As plenty of today’s talks explored; we live in troubling times, but we work in an industry that has the skills and resources to affect change for the better, and we shouldn’t ignore that opportunity. 

The day amounted to a necessary reset in perspective, with an industry that can easily lose sight of the wider world whilst focusing on the details of the PPM. It’s useful to sometimes be reminded of who the work we make is being created for, and the knowledge and insight we need to make our work better is all around us. 

 

 

 

 

 

 

3RD MAY

ADCAN Awards now open!

ADCAN Awards 2017 film competition is now open and this year it’s gone global.  There’s 6 live briefs to choose from that can make a real difference in the world.  In today’s climate, it’s more important than ever to support diversity and fairness as well as up & coming talent.

The winners & shortlisted filmmakers (& animators) are in with a chance to win industry workshops & mentorship schemes with some of the best production companies in the industry. 

The competition launches with some great activist films by partner production houses, Partizan, Nexus, Rattlingstick, Psyop, Anonymous Content and Park Pictures. Watch them at adcan.com/gallery

 

2ND MAY

Coming up next for the APA in 2017...

We are looking forward to the coming months of events at the APA. As ever, we try to engage and support APA members as much as possible. Our next few months are packed with interesting and educational events, including the Future of Advertising in One Afternoon next Monday 8th. We hope to see as many of you there as possible.

For tickets for The Future of Advertising, please email rsvp@a-p-a.net.

For tickets for the Marketing Workshop, please email kati@a-p-a.net

 

 

24TH APRIL

Tickets on Sale | The Future of Advertising

Tickets are now on sale for The Future of Advertising... In One Afternoon. 

If you are an APA/IPA member than tickets are £49 + VAT.

Delegate ticket price for non-members is £99 + VAT. 

This year’s line-up reflects the interesting times we live in, with talks on pushing through frustration and searching for truth; whether that’s with consumers, your team or yourself. We will be looking at what client’s expect from their creatives in 2017, and why they’re looking down non-traditional advertising paths to find new answers. 

To get your tickets email rsvp@a-p-a.net.

 

 

24TH APRIL

Craftworks | Wed 26th April, 2.30pm, LSE

The next CraftWorks event is on Wednesday, 26th April at the LSE Student Union building in Lincolns Inn Fields between 2.30pm and 4.30pm and will be followed by a drinks reception.
Tickets are £20.00 (plus VAT) each.
The event will be compered by David Reviews editor Jason Stone:


THE CRAFT PANEL - McDONALD'S McCAFE


Creatives Matt Lee and Pete Heyes will be joined by Sara Cummins and Sam Sneade to discuss the making of the brilliant McDonald's McCafe commercial.


THE CROSSOVER CLUB - PETER SOUTER 


You know him as CCO at TBWA but did you know that Peter Souter is also a TV and radio writer? We talk to him about his work away from advertising.


VCCP HAVE 24 HOURS TO SAVE MOTHER'S DAY


Jim Thornton, Greta Wynn Davies and Laurie Ogden explain how they made a mum in Belfast cry so they could broadcast it twenty-four hours later.


INTRODUCING... SEB CARDINAL


The MindsEye director will talk comedy - he's one half of the superb sketch duo Cardinal Burns - and filmmaking.


THE REUNION - JOHNNY WALKER


In 2009, Jamie Rafn and Stephen Plesniak took Robert Carlyle up a Scottish mountain... find out what happened next.

 

 

The venue: LSE Student Union at 1 Sheffield St, London WC2A 2AP. AKA Saw Swee Hock Student Centre.
Date: Wednesday, 26th April.
Time: 2.30 - 4.30.